Winning Brand. Winning Company.

Winning Brand. Winning Company. is a tour through how a brand develops. How and why the behaviors of a company influence the brand awareness of their target market is illustrated. The session explores the concepts of Brand Equity, Brand Fragmentation, Brand Awareness, Corporate Systems and Consumer Behavior.

Get to know the real differences between your brand, your marketing and your logo…this knowledge will go a long toward creating your Winning Brand or helping your clients develop theirs.

Understanding your brand and your clients’ brand(s) will allow you to craft compelling messages, content strategies and web concepts.

See real world examples of local brands that will solidify your knowledge and inspire you to act.

Follow-up time for speaker Q&A’s*

This session is exactly what it says on the tin. Since we’ve gone to shorter 30 minute sessions this year we were concerned that folks might not have time to ask speakers their eager questions. Let your speaker know you’d like to chat with them at the Follow-up time on Sunday!

Kids Camp

Hey, do you have young people in your life that would like to learn about how to create websites? Come to our Kid Camp!

It’s from 9am to noon on Sunday, March 15th. We’ll cover the basics of setting up a site and talk about what it means to publish something publicly on the web. We’ll also have pizza from Pi for lunch!

The class is geared towards 8-13 year olds, however, any age is welcome to attend (space permitting). Parents or legal guardians must be present for children under 12. All attendees must bring a laptop.

Only one adult ticket is needed if you’re bringing multiple kids.

  • Presenters: Russell Fair, Chris Koerner, Lucas Lima, Eric Juden

Topics we’ll cover:

  • What is WordPress?
  • How is it being used?
  • Let’s create our blog! (using a free account on wordpress.com)
  • How to add new posts and pages
  • How to add multimedia (photos, video)
  • Talk about privacy and security
  • Copyright and fair use
  • Free and open source software (like WordPress!)
  • Talk about the public nature of the web.

What to bring:

  • A laptop
  • An email address (for younger kids, you can use your adult’s email address)

Be True to You, Not Me (Keynote)

The question most people ask me is how to be me. But that isn’t really what you want to know. Your power to give back to WordPress is unique, and I can help show you the way. Don’t be me. Be you.

Mika’s presentation slides can be found on her site.