Winning Brand. Winning Company. is a tour through how a brand develops. How and why the behaviors of a company influence the brand awareness of their target market is illustrated. The session explores the concepts of Brand Equity, Brand Fragmentation, Brand Awareness, Corporate Systems and Consumer Behavior.
Get to know the real differences between your brand, your marketing and your logo…this knowledge will go a long toward creating your Winning Brand or helping your clients develop theirs.
Understanding your brand and your clients’ brand(s) will allow you to craft compelling messages, content strategies and web concepts.
See real world examples of local brands that will solidify your knowledge and inspire you to act.